Subject: FT - 408MMIN GLOBAL MARKETING

Course Objectives:

The objective of this course is to help students to gain an understanding of  concepts of international Marketing, types of  international markets, demand and supply position in international markets, import – export documentation, policies and procedures of foreign trade.

Examination Scheme

The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems.

Course Contents:

1. Global Marketing : Basis of International Trade, Theories of International Trade, Absolute Advantage, Comparative advantage, Difference between Domestic, International, Multinational, Global Markets, EPRG Frame Work.
2. Scanning of Global Environment:  Social, Political, Legal and Economic.
3. Factors Affecting International Trade: Methods of Entry, Types of Regional Agreements, Role of IMF and WTO in International Trade.
4. Foreign Trade Policy: EXIM Policy 2002-2007 Salient Features .
5. Product: International Product Planning, Product Design Strategy and  Branding Strategies.
6. Pricing Strategies:  Factors Affecting Global Prices, Methods of Pricing, Transfer Pricing.
7. Distribution System for Global Markets:  Direct and Indirect Channels, Factors Affecting Global Channel, Design and Global Channel Management.
8. Promoting Products / Services in Overseas Markets: Perspectives of International Advertising, Standardization v/s Localization.

Text Readings:

1. W. J . Keegan – " Global Marketing Management " , New Delhi, PHI, 5^th Ed.
2. Sack Onkvisit and John J. Shaw. " International Market Analysis and Strategies ", PHI .
3. Subhash S. Jain, " International Marketing Management ", Delhi, CBS Pub. & Dist.

Suggested Readings

1. M.R Czinkota and Ronkainen " International Marketing ", Dryden Forthworth
   S.J Poliwoda, " International Marketing ", New Delhi, PHI.